42% donations increase for The Salvation Army

By Enviromail

Benefits Delivered

42% year-on-year increase in number of donations

ROI of £2.12 per £1 (38% improvement)

The Challenge

The Salvation Army trusts door drop media to boost awareness of the charity’s activities in the lead-up to Christmas and raise donations.

The Solution

The prior year’s donors throughout the UK were profiled and scored to understand the best performing areas, and Mosaic types were used to target new areas and donors.

The Result

The number of donations increased year-on-year by 42%, with a campaign ROI of £2.12 per £1 spent – a 38% increase on the previous year.

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