42% donations increase for The Salvation Army
42% year-on-year increase in number of donations
ROI of £2.12 per £1 (38% improvement)
The Salvation Army trusts door drop media to boost awareness of the charity’s activities in the lead-up to Christmas and raise donations.
The prior year’s donors throughout the UK were profiled and scored to understand the best performing areas, and Mosaic types were used to target new areas and donors.
The number of donations increased year-on-year by 42%, with a campaign ROI of £2.12 per £1 spent – a 38% increase on the previous year.
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