Climate Positive Door Drop Media

Doordrops are a great way of reaching thousands of prospects quickly and efficiently.

 

And they’re even better when the distribution is climate positive at no extra cost.

 

We will work with you to identify suitable sectors to target using advanced targeting tools, for free. Once we have planned your campaign, we can consult on and produce the printed piece for you, before distributing to the chosen postcode sectors.

Targeting

Utilising your existing customer postcode data, customer archetype or general criteria (interests, demographics, drive time etc.) we will identify and recommend the best postcode sectors for you to target with your campaign, for free.

 

We work with a variety of data partners to ensure that regardless of your targeting requirements, we can provide a solution for you. Using our decades of experience in doordrop alongside market leading insight from the likes of JICMAIL and MarketReach, we can further refine our model to target those who will likely provide the best response to your doordrop campaign.

 

Whether this is your first doordrop campaign or you are already doing millions every month, we’re here to help!

Distribution

As with all things Enviromail, we have advanced carbon calculators working to calculate the CO2e of the distribution of your doordrop campaign. We will then offset twice that amount for you, for free.

 

Our distribution partners cover the whole of the UK, and we’re able to offer very competitive rates for UK wide or local distribution. All of the partners we work with on distribution are hugely experienced and, as with all of our supply chain, are appointed and monitored in line with our ISO standards.

Consultancy

With hundreds of years of experience in print and distribution internally, as well as access to market leading insight and tools, we are in an excellent position to advise and consult on your next doordrop project.

 

We will work with you to select and produce a print format which is both optimised for production efficiency and effective for grabbing attention on the doormat.

 

Using eye tracking technology and JICMAIL insight, we will refine the design to be optimised for your target audience and facilitate A/B testing to continually improve.

Our Environment

Of course, at the heart of everything we do is our planet. We calculate the CO2e of all distribution projects we work on and offset twice that amount for free.

 

We are able to do this as part of our environmental commitment as a business. In addition to setting aside budget every year to support our customer’s environmental efforts, we do the same with our own. We have committed over £300,000 of investment to our Scottish Oxygen Farm for re-wilding, supporting biodiversity right here in the UK. On top of that, we support our communities, donating over £650,000 to registered charities over the last 25 years.

 

All of our carbon calculators have been created by experts at CarbonQuota and then audited and certified by ClimatePartner ensuring robust and accurate calculations consistently. All of the carbon offsetting schemes we support are accredited schemes hand picked by the Enviromail team to ensure we’re having the maximum possible impact.

Reporting

Summer 2021 sees the launch of our Mailmark Reporting Suite.

 

This platform provides meaningful insight into your mailing campaign as it progresses through the postage system. This allows you to see in close to real time how the postage of your campaign is progressing with item level data tailored to your requirements. If you have ever wanted to know predicted delivery dates for individual mailing items, now you can.

 

The Mailmark Reporting Suite will allow you to:

  • Enhance CRM data through utilising customer mailmark data fields.
  • Trigger programmatic campaigns both online and offline based on actual drop dates for individuals.
  • Monitor ongoing campaigns.
  • Better measure the performance of the mailing campaign.
  • Inform other marketing channels for a better multi-channel experience.
  • Identify any postage issues.

Through having visibility down to an individual item level of where your mailing sits within the postage system along with predicted drop dates, you can better inform other marketing channels, predict demand and scale accordingly.

 

The Mailmark Reporting Suite is available to all Enviromail mailmark customers free of charge.

Case Studies

See how Enviromail’s eco-friendly postage services have helped our clients to increase ROI and reduce their carbon footprint.

Sustainable Door Drop Marketing

 

As our name suggests, Enviromail are 100% committed to improving the enviroment.

 

As well as offsetting the carbon from the distribution of your letterbox marketing campaigns, we’re investing in our Scottish Oxygen Farm. Originally a commercial pine forest plantation, we’re replanting it as a mixed native deciduous woodland together with wetland, ponds and native flora to encourage wildlife.

 

Full of rich biodiversity it’s a wonderful asset with intrinsic value and the potential for large quantities of carbon sequestration.

How do I get started?

Easy, just get in touch below and tell us about your campaign and mailing requirements. We’d love to help!